5 Branding and Marketing Strategies To Promote Your Online Programs

5 Branding and Marketing Strategies To Promote Your Online Programs

Online programming is an expanding revenue opportunity for coaches looking to capitalize on the growing needs of athletes all of the globe. There are thousands of free and cheap training options out there for athletes of all types to choose from, however, very few programs are building a branded approach to market and ultimately increase their memberships.

6 Strong and Motivational Females You Need To Follow on Instagram

6 Strong and Motivational Females You Need To Follow on Instagram

At TheBarbellCEO, we are all about raising the standards of coaches and athletes. Social media is one of the best, and worst, tools for sharing information to the masses. The GOOD is that it is so easy to spread AMAZING content online for free, and to help build your brand! The BAD is that typically a select few accounts own a large amount of followers, and may or may not actually be spreading amazing content and messages. 

9 Books Every Small Business Owner and Entrepreneur Should Read

9 Books Every Small Business Owner and Entrepreneur Should Read

As small business owners and entrepreneurs however, your time is money, and you have to determine what books you should read to maximize your time investment. When I asked small business owners and entrepreneurs (members of our exclusive support group) what books they were currently reading, their responses were amazing! I loved the list so much that I felt compelled to share what their recommendations with the world! 

5 Injury Prevention Exercises to Build Bulletproof Athletes

5 Injury Prevention Exercises to Build Bulletproof Athletes

As strength coaches, the athlete’s health should be our top priority. The role of a strength coach is to prepare athletes to play their sport and compete through strength and conditioning programs that are developed to elevate their athleticism. More importantly, our job is to help reduce injury both on and off the field. New York University Head Strength and Conditioning Coach and Assistant Athletic Trainer, Joe Mosher M.Ed, ATC, CSCS, USAW, feels that:

How To Increase Power Output In Your Athletes and Personal Training Clients

How To Increase Power Output In Your Athletes and Personal Training Clients

***This is an article I published for BreakingMuscle.com, a fitness and strength website for athletes and coaches alike.

The ability to exert peak power outputs is a balance between high amounts of force output and velocity. Finding the sweet spot between those inversely related variables will result in a great potential for muscle gain and performance.

7 Ways For Strength Coaches To Stimulate Muscle Growth

7 Ways For Strength Coaches To Stimulate Muscle Growth

***This is an article I published for BreakingMuscle.com, a fitness and strength website for athletes and coaches alike. 

For most beginners, training is a glorious time where personal records are seen monthly, new striations pop up every day, and you feel invincible. But for those of us who have been around the iron block before, we find ourselves in a rut more often than not.

Cleaning Up Your Dirty Clean: It's ALL About Weightlifting Technique

Cleaning Up Your Dirty Clean: It's ALL About Weightlifting Technique

***This is an article I published for BreakingMuscle.com, a fitness and strength website for athletes and coaches alike. 

The rising popularity of Olympic weightlifting has led to many newcomers and ex-athletes exchanging their spin bikes for barbells. Unfortunately, the level of coaching and analysis needed to teach and progress an athlete's technique is lacking - leading to a whole slew of nasty, dirty, and sometimes unsafe cleans.

5 Tips To Create Amazing Content And Social Influence from YouTube Sensation and Makeup Mogul, Michelle Phan

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Who is Michelle Phan?

Entrepreneur, YouTube Video Blogger, and Makeup Mogul

  • Over 8 Million YouTube Subscribers
  • 1.1 Billion Lifetime YouTube Views
  • YouTube's Top 100 Channels of 2014 (#48)
  • 2015 Forbes and Inc "30 Under 30" List
  • In 2015, took Ipsy from a $100 Million value to over $500 Million.

 

Michelle's Entrepreneurial Journey

Like many of us entrepreneurs, Michele has always been creative and driven.

 

In 2005, Michelle began personal blogging on Xanga, where she discussed and demonstrated different makeup tutorials. As she gained traction, she started to video blog on her YouTube channel taking on further requests for instructions on makeup applications and design.

 

Almost 5 years later, Michele finally went VIRAL when she was featured on BuzzFeed for two makeup tutorials on "How To Get Lady Gaga's Eyes". That helped her receive over 1,000,000 YouTube subscribers!

 

As she gained popularity and a following, Lancôme, a renowned makeup company hired her as their official video makeup artist. Shortly after she launched MyGlam, now Ipsy, a subscription based beauty product monthly service. She also launched her own cosmetic line, book, and partnership with Cutting Edge Group.

 

What can we all learn from Michelle?

In Michelle's sit down with Nathan Chan, Founder of Foundr, an Entrepreneur Magazine and Podcast, she shared her story, tips, and insight that all entrepreneurs can apply to their businesses and lives.

 

  1. You MUST love what you do. When she started, she had no idea it would become what it is today. Many entrepreneurs chase money and get rich fantasies instead of their passions. If you are passionate about your niche, you will be able to do whatever it takes to become an empire.
  2. You need to KNOW your audience/niche. Determine what your interests are and what you are passionate about. Start there and dig deeper. Don't chase other niches. Today, the Internet and social media give power back to the people, and a "niche" may very well be millions of people. Establish your niche, and own it.
  3. Create GREAT content. You need to find creativity and innovation around you. Michelle draws creativity and passion from nature, international trends, surfing the web, and even her dreams. Experiment with different content methods like blogging, iMovie, YouTube, and Camtasia! The more you experiment the better you will be at defining your best methods for content creation.
  4. Be a STORYTELLER. Sharing her story and offering guidance to others was her best way to create a passionate following. Being genuine and open with her audience allowed her to connect on a higher level. Keep communication as a two way street, and learn to interact and listen to your audience and their needs.
  5. NEVER stop creating. As cliche as this may be, you need to continue to push forth through failure and success. Learn from your mistakes and always find new ways to make your successes even better.

To listen to Michelle's full sit down with Nathan Chan, listen HERE!

PS,

For all you coaches, fitness enthusiasts, and podcasters out there, listen HERE to the first episode of "The Fitness League Podcast" and let us know what you think!