ABOut the barbell ceo
15+ years on the gym floor taught me how to coach. Ten thousand hours behind the keyboard and camera taught me how to communicate. Today I partner with fitness and wellness brands to bridge the two—so expertise feels human and marketing feels real.
My Journey
Strength Coach (2010–2025) – Built J2FIT Strength & Conditioning in NYC, Cincinnati, and online.
Founding Freelance Writer, BarBend (2016–2019) – Helped launch the leading strength‑sport publication.
Brand Collaborator (2018–Now) – Reebok, Ten Thousand, Naked Nutrition, Fitbod, FeastGood.
Advisor & Creator (2020) – Guiding growth‑stage brands on content, community, and creator strategy.
Why It Matters
Because good products deserve great stories—and audiences deserve the truth told well.