ABOut the barbell ceo

barbell ceo logo

15+ years on the gym floor taught me how to coach. Ten thousand hours behind the keyboard and camera taught me how to communicate. Today I partner with fitness and wellness brands to bridge the two—so expertise feels human and marketing feels real.

My Journey

  1. Strength Coach (2010–2025) – Built J2FIT Strength & Conditioning in NYC, Cincinnati, and online.

  2. Founding Freelance Writer, BarBend (2016–2019) – Helped launch the leading strength‑sport publication.

  3. Brand Collaborator (2018–Now) – Reebok, Ten Thousand, Naked Nutrition, Fitbod, FeastGood.

  4. Advisor & Creator (2020) – Guiding growth‑stage brands on content, community, and creator strategy.

Why It Matters

Because good products deserve great stories—and audiences deserve the truth told well.